BusinessWeek has an excellent feature story on BrightScope. Here's a highlight:
If BrightScope ratings gain acceptance, they could change the retirement world as dramatically as Morningstar's fund ratings altered the investing landscape. More information could help people better evaluate two job offers or arm current employees with information that lets them campaign for better plans. The ratings could also provide a huge service to corporate plan sponsors, particularly small ones that can't afford to hire high-paid consultants to evaluate and improve their plans.
As longtime readers know, we've believed in this ambitious firm from the outset. As BusinessWeek notes, BrightScope's mission isn't easy. But it's hugely--and increasingly--important. Anyone who's serious about getting retirement savings right needs to understand what this company is doing.
