The Float: A Drive Around the Pump

December 10, 2008

A Drive Around the Pump

Dec 10, 2008 7:20:57 AM | Miscellaneous

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Markets and Ad Campaigns It can't be easy making high-end corporate advertisements that relate to commodity prices in an era of wild price swings. An example: Exxon's ad where a soothing-sounding geoscientist voices the following: One of the factors impacting* energy prices is growing global demand. And one way to put downward pressure on prices is to make more supply available. He then goes on to tease us about the home-heating potential of his outfit's new method of unlocking natural gas from subterranean rocks. All of which is fine and dandy. But let's not forget: Another way to put downward pressure on prices is...

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Update: Things We Don't Like About CNBC With an assist from Float reader TC, two additions to our running (and woefully incomplete!) list of Things We Don't Like About CNBC... New Items The midday interlude featuring the heavy voiceover: "It's halftime of the trading day. Do you know the score of your portfolio?" (Or something like that.) Please. This is nothing more than an expression of contempt for investors, one that reinforces their very worst instincts. There oughta be a law. And this recent addition, one that belongs in the Top Five for sure: Those cloying, ridiculously self-absorbed ads that culminate in some version of: "I'm Charlie...

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